What gets in to making a grey color? Two very basic colors, black and white! Grey is a tone created by mixing these two colors. The same way, combining black hat and white hat technologies create grey hat techniques. These are not completely banned by the search engines, but the usage of which is also not encouraged. It is done so, because these techniques are not organic in their nature. They involve higher risk than the white hat methods. But have less risk factor than the black hat. These methods can yield good results in a very short period of time. But once these tricking methods are identified, and then the site gets banned from the web directory.
There are various methods which contain lesser risks and are ok to use for search engine optimization. White hat techniques are the ones which are completely ethical and abide to the rules set by the search engines. They adhere to the prescribed set of laws and rules to reap profits by increasing the web presence. These methods may have little slow effect and may take more time than the black and grey hat methods, but the results are assured. They are organic and natural. The users or visitors can frequent to those sites because of the measures that have been followed to attract them. These sites are dedicated to users and not dedicated to get higher ranking in the search engine. Thus the most preferred and safer methods are the white hat techniques. The other methods are black hat. These methods are completely risky and are banned by the search engines. The SEO professionals use them to get instant higher ranking. These methods can help in getting to top immediately, but the technique followed is not recommended, thus these sites get banned once these tricks are identified by the engines. These methods are synonymous to speedy higher ranking and short cuts to get there. These are not legitimate techniques.
Between these two extreme techniques, there are grey hat techniques, which combine the best of both. These techniques assure higher ranking quickly and involve lesser risk. Though these methods are not recommended by the search engines, they can still be legitimately applied for gaining higher ranking. These SEO techniques are effectively used by the professionals that too without risking much. Grey hat techniques can be safer than the black hat and little risky than the white hat.
